The number of people using the internet is increasing even today. In fact, constant internet usage by adults has increased by 5 per cent in the last three years, says Pew Research. Offline marketing has naturally lost its place in the industry – marketing online is the new norm.
Any form of marketing that is being conducted online is known as digital marketing. IIM courses for working professionals train participants with the objective of equipping them with the skills and acquainting them with the tools to implement their marketing idea on the digital platform.
Any digital marketing certification course can teach you the basics of online marketing and its most popular applications of it.
To thrive in digital marketing, one must be willing to take risks and recognize an opportunity when they see one. The digital marketing industry moves fast and leaves profit explosions in its wake. There is always some new technological boon around the corner, which can make your popularity as a business or organization skyrocket.
The Role of Digital Marketing and What It Means For a Company
The possibilities in digital marketing today are immense. If you take a digital marketing certification course, you will be taught how it can bring you a return on investment like no traditional marketing channel. It creates brand awareness and to remain relevant among consumers today, you must embrace it.
With a robust digital marketing strategy, you can know exactly what kind of marketing campaign to employ to capture the attention of your new and existing customers at any point in time.
Types of Digital Marketing
IIM courses for working professionals in digital marketing are designed to help you, as a marketer, stay relevant and manifest your existing skills in a digital platform.
You can learn how to use various types of marketing that will benefit your business appropriately. Let’s discuss the various types of digital marketing in vogue today.
1. Search Engine Optimization (SEO)
This is a method of optimizing your content to rank higher in search results on the internet.
Did you know you can systematically increase the traffic your content or website’s online presence receives?
The channels that benefit from SEO include infographics, blogs, and websites. There are multiple ways to approach SEO. You can start by focusing on what exists on the page while looking at a website.
By researching keywords that are highly searched for on the internet, you can produce content that is in demand among your readers, ultimately, enabling you to rank higher on the search engine pages.
2. Content Marketing
This term is used for the creation and promotion of content assets for generating brand awareness, traffic growth, lead generation, and customers.
The best channels to include in your content marketing strategy are as follows:-
● Blog posts
● Ebooks and whitepapers
3. Social Media Marketing
Social media marketing is the ideal way to build a community around your brand. Through this channel, you can engage with your customers where they spend most of their time.
Some of the most widespread social media channels to market are:-
4. Pay Per Click
Pay-per-click is a marketing technique used to drive traffic to your website wherein you are required to pay a publisher every time your ad is clicked on. Google Ads is the most common type of PPC. Other channels where you can effectively use PPC are:-
● Paid ads on Facebook
This is a great platform to address your target audience. You can customize videos and slideshows, which Facebook will publish on the news feeds of your target consumers.
● Twitter ads campaigns
You can pay to place a series of posts or profile badges on your target consumers’ news feeds so they can get your message.
● Sponsored messages on LinkedIn
You can send messages to targeted LinkedIn users based on their industry and background.
5. Affiliate Marketing
This is performance-based advertising where you get paid for promoting someone else’s products or services and receive a commission from them. Affiliate marketing channels include hosting video ads via the YouTube Partner Program, or posting affiliate links
from your social media account.
6. Email Marketing
Emails can be used to promote content, discounts, and events, as well as to direct people toward your website.
Through an email marketing campaign, you may send:-
● Blog subscription newsletters
● Follow-up emails to website visitors
● Welcome emails to customers
● Special offers to loyalty program members
● Tips for customer nurturing
7. Online PR
Similar to traditional PR, Online PR is the practice of securing coverage through publications, blogs, and other content-based websites. You may engage in online reviews of your company, talk to people for opportunities, or engage in comments on your website
8. Sponsored Content
This is the process of paying another company, brand or entity to create or promote content that creates conversation around your brand or product. Influencer marketing is a popular type of sponsored content marketing. Social media celebrities, i.e. those with a lot of followers endorse a brand or product and publish related products or services.
A blog post or article can also be written to highlight a particular product or service.
What Does a Digital Marketer Do?
A digital marketer’s sole responsibility is to drive brand awareness and lead generation through a multitude of channels, which are both free and paid. These channels require that a company sets up its own websites, social media profiles, email, display advertising, and blog.
The digital marketer focuses on different key performance indicators (KPIs) to measure their progress. A marketing team must analyze the digital marketing channels that work for a business or organization and build on past results.
The Bottom Line
IIM courses for working professionals focus on teaching marketers to recognize the types of digital marketing that work for a certain kind of company or organization.
The digital marketing certification course trains students in the instinct required to build their business presence on social media. With a multitude of methods at your fingertips, you can grow your business’s reputation to great heights through these mechanisms.